Yahoo! Reawakens the Paid Inclusion Debate

Interesting article on paid inclusion. Naturally, Google doesn't like it yet Yahoo finds it incredibly valuable to the user. Regardless, if you are going to market via search engines, you can not ignore this channel. The costs are low, the content is relevant and the results work. Marketers across the board are seeing great ROI from Paid Inclusion.

Yahoo! Reawakens the Paid Inclusion Debate