TV Advertising, Search, and the Google Cube

TV Advertising, Search, and the Google Cube: "TV and search are inexorably linked and may become more so in the future."

This is one of my favorite topics lately. The impact of TV advertising on search. I have seen numerous instances of search programs being effected significantly by television. This article brings up a few good points on the need to make sure your search program is aware of the media schedule for television.

Integration will be more than just a buzz word in 2006. If you are an interactive marketing manager, you would do well to make sure your search program is sync'd up with your company's offline advertising. Good luck... APZ