Wednesday, January 18, 2006

How to Cope With SEM Staffing Shortages, Part 1

How to Cope With SEM Staffing Shortages, Part 1: "If you opt to build an internal team to manage search, you probably won't be able to find one person with all the skills necessary to execute a best-of-breed campaign, even with help from the search engine account staff. "

Yes, this article is written by the CEO of a company that provides search services. And yes, his company as well as mine, will profit from the outsourcing of search. That said, please go ahead and read this article and I am sure you will recognize the issues if you have tried to do search in house. For 3 years I have been saying that it is more than just technology. People make the biggest difference. I even wrote on this a few months ago on my blog Click Here


The shortage of talented search professionals will be growing issue in 2006. Better find that SEM firm before the management fees start rising. APZ

TV Advertising, Search, and the Google Cube

TV Advertising, Search, and the Google Cube: "TV and search are inexorably linked and may become more so in the future."

This is one of my favorite topics lately. The impact of TV advertising on search. I have seen numerous instances of search programs being effected significantly by television. This article brings up a few good points on the need to make sure your search program is aware of the media schedule for television.

Integration will be more than just a buzz word in 2006. If you are an interactive marketing manager, you would do well to make sure your search program is sync'd up with your company's offline advertising. Good luck... APZ

An SEM Diet for the New Year?

I was attracted to the article (link below) mostly due to the title. Something about the new year that makes me feel like I can start fresh and improve on the areas of my life and forget all my past mistakes. I wish it were that simple.

If you are thinking about making 2006 the year you get your act together and leverage search engine marketing, please DON'T start by reading this article. The author sends you right to your log files to see what keywords are driving the most traffic to your site. Chances are, this is a very limited sample and if it isn't then you probably don't have effective search marketing on your news year's to do list.

I would use a few other tools for keyword analysis. In addition to the suggestion tools at the engines themselves, I would like at the searching being done on my site for keyword possibilities. What are users looking for when they get to your site? The rest of the ideas in the article are pretty basic but you won't get much out of this unless you are just starting out. APZ


An SEM Diet for the New Year?